Jan 09
2019

Remember These Crucial Steps When A/B Testing New Website Pages

Determining the best way to optimize a web page can be difficult. Page conversion rates are affected by a variety of factors and every company is different. Unfortunately, this means that there’s no set formula for page optimization. As a solution, many marketers use A/B testing, or split testing, to discover what works best for their website and how to better cater to their audience.

If done correctly, A/B testing pulls metrics that can help companies to make more reliable, informed decisions when improving page build and design. Gathering and comparing click rates, bounce rates, and conversion rates, will allow you to make effective improvements upon user experience, headline verbiage, color usage, and content styling.

Crucial Steps to Remember when A/B Testing

 

Belch_steps-01

 

You can think of A/B testing as an experiment. For example, if you want to see whether a CTA is placed in the most optimal location for click-through rate, you can try a few different spots on the page and see where your button or link is engaged with most. Simple, right? Well, there are a few things you need to consider to make sure you’re getting the most accurate, actionable metrics out of your A/B test. Follow these steps:

  1. Select a goal. Determine what you hope to get out of the A/B test. This will help you to figure out what you’re looking at improving on the page. If your goal is to lower bounce rate, you’ll want to test a completely different design element than if you’re aiming to increase CTA click-through rate.

  2. Choose one variable to test. What item on your page can you improve to achieve your overall goal? Once you’ve figured that out, choose only one aspect of that element to test. This way, after you’ve completed the test, you can be confident that any metric changes are due to the adjustments that you made. Don’t overcomplicate.

  3. Collect data, test, and analyze. Gather data before, during and after the you’ve tested your variable. This way you have a few different numbers to compare and analyze. Make sure to leave ample for your test to run so that you can get the full scope of the A/B test. Once the test is complete, look at whether your change improved, lowered, or didn’t affect the metrics.

  4. Make adjustments according to your results. If it’s clear how the changes you’ve made have affected your data, make more permanent adjustments to you page. Remember to consider your original goal. If it’s unclear how your metrics have changed, you may need to alter the test or let it run for longer.

  5. Repeat or select a new goal. From here, you have two options. You can continue to fine-tune the same page elements, altering different aspects to further test and optimize similar metrics. However, if you’re happy with the results of your A/B test, it may be time to select a new goal and start over.

How Belch Makes A/B Testing Easier

It’s no doubt that A/B testing is a quick, simple way for you to reach your marketing goals. At Belch, we understand how important A/B testing is for your overall campaign strategy. Here are some ways that we think Belch can help:

  • It’s easy to move things around. You can move page sections and elements with a simple click and drag. Testing placement is simple. You can avoid buying new templates or diving into code to move around modules for your test.

  • Adjust messaging and image size and approach without messing up your layout. Belch is responsive builder. You can change the length of your messaging or size of your graphics without affecting padding and margin.

  • Removing and adding elements is easy. Want to see if your page converts better with or without video? It only takes a second to add or remove on full sections or individual elements with Belch.

  • You can test for mobile. Our visual builder incorporates settings for your mobile page too. This means that you can create A/B test for both mobile and desktop.

Interested in seeing how Belch can help with your next A/B test? Book a demo here.

Alt text

About Angela Yung

Belch Content Marketer